Exhibitor Information
1
) What operating systems and browsers will VPCB support?
Visiting the online show requires a Windows PC with Internet
Explorer 6.0 minimum, Firefox 3.0 to 3.0.11,
or Chrome 1.0 or higher. Mac with Firefox 3.0 to 3.0.11 and Safari 3.1
or higher are also supported. In addition, Linux Fedora Core 9 and 10
are also supported. Macromedia Flash Player 9 or higher is required.
Access to the Internet using high-speed access (cable, DSL, network) is
highly recommended for the overall show and is required for all
presentations. Pop-up blockers must also be disabled and cookies, and
JavaScript should be enabled. On entering the show, a system
check is run that will identify computer requirements that need to be
addressed to interact with the online show. It is
recommended to view the show with the display resolution of 1024 x 768.
To run the system check,
click here.
2) Will conversations, chat and instant messaging within my booth be
confidential?
All one-on-one chats within your booth space are secure and private.
The chat dialog can only be seen by you, the exhibitor, and by the
attendee to whom you are speaking. Group chats located in the lounge
are treated as an open forum and can be viewed by all those that enter
the lounge.
3
) What specific reports will I, as an exhibitor, have access
to?
Shortly after the live event closes, you will receive the following
statistics.
- Booth Visitors: Once an attendee enters
your booth, you
capture all their contact information (name, job title, company,
address,
e-mail, facility type, primary job function, primary end product, as
well as how long they stayed in your booth, etc.).
- Booth Tab Visitors: For each tab you
have within your
booth,
you will get a report of who clicked on that tab and how long they
viewed the information.
- Booth Document/Link Users: This report
states which
attendee downloaded specific documents posted within your booth so you
can track their interests.
- Booth Giveaway Entries (If Applicable)
- Plus, a complete list of all registered attendee
data (for
Level II Booth Exhibitors).
4) What kind of compelling technical content will you offer to
drive
attendance?
Much of the industry is unable to attend face-to-face events, yet 100%
of the industry uses the Internet. That portion of the industry unable
to attend face-to-face events is our target audience. Based on the
first Virtual PCB, users found it easy to meet suppliers and view
product demos. Over 4500 views of videos or demos were tracked at the
March 2010 VPCB event. While exhibitors drive much of
the
"content," UP Media is working with a host of leading experts to
provide compelling technical
and industry information. Topics include RF design, PCB simulation and
verification, lean manufacturing, selective soldering, lead-free
assembly, parts placement and routing, component handling and storage,
and solder paste inspection.
5) Can you provide details on how you will promote VPCB to the
market to drive attendance?
We believe we already have the largest reach in the printed circuit
board design, fabrication and assembly market. We have more than 75,000
unique names to whom we send the magazines each month. We also
circulate a daily opt-in e-newsletter to 16,000 individuals. Moreover,
CIRCUITS ASSEMBLY currently
averages close to 29,000 page views a month and PRINTED CIRCUIT DESIGN
& FAB close to 27,000 page views a month; therefore,
we have
more
than ample in-house opportunities to market the event.
Here are some specifics:
- Full-page, four-color ads in print edition of CIRCUITS
ASSEMBLY, distributed to 40,000 assembly
professionals worldwide
- Full-page, four-color ads in print edition of PRINTED
CIRCUIT DESIGN & FAB, distributed to 37,300
design and
fabrication
professionals worldwide
- Rich media enhancement of print advertising for VPCB in our
monthly digital editions
- Tile and banner advertising on our CIRCUITS ASSEMBLY
and PRINTED CIRCUIT DESIGN & FAB Web sites
- Tile and banner advertising on our weekly e-newsletter, PCB
UPdate, circulated to 19,500 opt-in subscribers
- HTML blasts to our targeted e-mail database of 50,000+
- Text-only blasts reminding registrants once they have
signed up
for VPCB
- Web site dedicated to VPCB, and accessible through a
variety of
portals, including circuitsassembly.com, pcdandf.com and pcbshows.com
- A schedule of press releases placed in UPMG publications,
as well
as sent to leading industry journals
- Partnerships with leading industry trade associations and
organizations
For more information on exhibiting or for a
demonstration,
contact:
Krista Fabian
302-519-4064
kfabian@upmediagroup.com
Frances Stewart
678-817-1286
fstewart@upmediagroup.com
